Monday, 29 October 2007

Hulu - NBC online video

Hulu began accepting email addresses for invites to their public beta. Of course, I quickly dropped mine in. It will not be long before anything you watch on television is readily available (free/cost) online. Most of it is already really through torrents however I'd certainly not consider that free.

If you are not sure what Hulu is here is the snap shot from CrunchBase.

"Hulu is NBC Universal and News Corporation’s online video joint venture. The site is set to launch in the Fall around October and will focus on professional content and not take on YouTube directly as a viral video destination. The site raised $100 million in financing from Providence Equity Partners.

Hulu videos will be played in their own embeddable branded player. Content from at least a dozen TV networks and two major film studios is promised. Initial distribution partners include AOL, Comcast, MSN, MySpace and Yahoo.

Jason Kilar, hulu’s CEO, explains “Objectively, Hulu is short, easy to spell, easy to pronounce, and rhymes with itself. Subjectively, Hulu strikes us as an inherently fun name, one that captures the spirit of the service we’re building.” However, we’re not so sure it was the wisest name to pick.

It's rumored that News Corp./NBC have acquired Bejing-based startup Mojiti and will use its platform for the basis of Hulu."

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